Move over, Gwyneth. These celebs are ready to ambush your market
Being just a celebrity isn't enough these days.
Now, the A-list set their sights on something greater: to be a lifestyle guru. Gwyneth Paltrow may have kicked off the trend, but now celebrity after celebrity is writing cookbooks, launching health-conscious websites and turning their attention to beauty from the inside out.
Here are the stars busy fighting Gwynnie for her crown ...
The reality star has parlayed her post-Hills career into the world of fashion, books and entertaining. Conrad's eponymous lifestyle site showcases her love of crafts, cooking and Pinterest-perfect girly table settings, and she's landed a book deal titled Lauren Conrad Celebrate (rumoured to be released in April 2016).
Judging by Conrad's Instagram feed, we can expect lots of pastel pics of herb-infused syrups, homemade tarts, devilled eggs and champagne cocktails.
Watch out, Goop. The former Gossip Girl's lifestyle website, Preserve, is full of indie fashions, interiors ideas and tasty-looking recipes like Papa's Spring Chicken Salad and Beet and Tangerine Salad, in addition to posts of Lively cooking with Top Chef winners. Now that she's a mum, could a healthy eating book for kids be the next step?
The self-confessed sriracha addict is making waves with her eco-friendly lifestyle brand, The Honest Company, but is also an amateur chef who frequently posts her healthy recipes online (including gluten-free pancakes and avocado toast, to name a couple). She's also the brand ambassador for ZICO coconut water.
The TV presenter has long been known for her fit physique, but her 2015 cookbook, Davina's 5 Weeks to Sugar-Free, cemented her status as a healthy-eating guru celeb.
Queen Bey has embraced veganism – well, sort of (she still eats meat). Most recently, the star has partnered with her trainer Marco Borges to launch the 22 Days Nutrition plant-based meal delivery service, which includes dishes like parsley quinoa and a sesame cabbage lentil bowl. Fans haven't embraced her new diet choices wholeheartedly; when she made the announcement she was vegan back in June 2015, the Twittersphere reacted with one word: boring.
The actress became infamous after wearing whipping cream – and nothing else – in Varsity Blues, but these days the mum-of-two is known for her healthy eating site, Kitchen Revelry (which she turned into a cookbook). For her most recent recipes check out her eponymous website, filled with delicious and nutritious ideas like kale and brussel sprouts salad and roasted carrots with baby kale and cumin-spiked yogurt.
The outspoken vegan wrote the bestseller The Kind Diet, packed with plant-based recipes. Her website is filled with ideas on how to veg out: vegan eggs benedict, tahini cookies, quinoa blueberry muffins and more. The Clueless star is also the author of the controversial book, The Kind Mama, where she talks about her chemical-free approach to parenting (yep, that means no vaccines). As Cher Horowitz would say, "As if!"
The Sports Illustrated cover star's cooking philosophy? "I basically just take all of my cravings and make them low carb," she told ELLE. Look out for her forthcoming cookbook packed with recipes like her mum's papaya salad and an everything bagel-flavoured chicken breast sandwich.