Style over substance? The idea hasn't gone down too well
So the whole #foodporn phenomenon? It's had a bit of a rough time of late.
Sure, an Instagram search for the phrase returns 72,649,912 results. And our national obsession with cheese, bacon and filthy chilli fries doesn't seem to be dwindling; dude-food mecca MEATliquor is opening a new site in Croydon this summer while posh hot dog concept Hungerdog has plans for 20 more openings following on from its launch in Camden.
But in the wake of the clean-eating movement, the dominance of free-from and a growing irritation with punters photographing their food, its number one ranking does seem to have been taken away.
One group currently dealing with this change in fortunes is the Food Porn Awards: a "celebration of great looking food from the north west's best restaurants, boutique pubs, cafe bars and alternative eateries", in the company's own words.
The idea? Entrants upload photos of their establishment's best-looking dish. These are then assessed by a panel of judges, including a chef, a home economist and a food journalist.
Finalists then go through to a cook-off where they recreate their entry before it's professionally photographed. From these shots, the winner is crowned.
But local eateries aren't best pleased about the focus on looks rather than taste.
And a few people are wondering if it's actually a real thing.
Even Guardian restaurant critic Marina O'Loughlin has gotten involved …
Leading to the awards having to assert it's not a joke …