The band will sell their vanilla custard ice cream rippled with raspberry sauce during their comeback tour
Blur are back with a new number one album, their first for more than a decade.
So what better way could there be to celebrate their return than by launching their own ice-cream, The Magic Whip?
Created with The Licktators (the makers of the breast milk ice-cream created to celebrate the birth of Princess Charlotte), the ice-cream will be “a dairy vanilla custard ice-cream rippled with raspberry sauce” and mirrors that of their new album artwork.
See what they did there?
Earlier this month, Blur took to the streets with a special Magic Whip ice-cream van to give a sneak sweet-treat preview of their frozen fancy.
For the rest of us mere mortals, we'll have to get tickets to their tour if we want to get our hands on a tub of The Magic Whip.
Could this be the sweetest comeback ever? Better make that ice-cream and TV.