Forget champagne: prosecco is the (affordable) party cork to pop
Is there any sound more tantalisingly delicious than the pop of a bottle of fizzy?
Probably not. And it looks like the British public are in agreement on this one, as the lure of less expensive Prosecco has outstripped Champagne sales for the first time in this country – assumedly because we're after more bubbles, more of the time.
Forget waiting until a wedding or Christmas for a flute of golden nectar. Birthdays, leaving dos – hey, even Friday night – are all given a sprinkle of fairy dust with the bubbly stuff.
Sales of the Italian sparkling wine rose by 72 per cent in value in the last six months, generating £339m in revenue, research company IRI has found.
This is in sharp contrast to champers, which saw sales increase by only 1.5 per cent – which still totals a not-too-shabby £250m total sales.
France, we're sorry. But you still rule at the best cheese ever.