'Smooth and intense', this new stout-flavoured sauce is set to become a staple addition to your morning fry-up

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Image: Move over ketchup, Guinness sauce is coming for your bacon sarnie

Photo: Stephen Edgar / CC-BY-SA 2.0 / adapted / Flickr: netweb

It's back and it's better than ever …

Do you think that a pint of Guinness with a perfectly formed creamy head is simply a stout-based drink? Oh, how wrong you are.


Guinness is launching a new “smooth and intense” squirty sauce to rival our beloved bottles of ketchup and brown sauce. And we've got a feeling that it might reign at barbecues and take over the bona fide national institution that is a bacon butty.


Described as a “beautifully balanced, rich, dark sauce”, the flavour, we’re told, replicates the strong, smooth taste of a pint of the black stuff and goes particularly well with meat.


We haven't tried it yet, but it's taken two years to perfect. The sauce, which is supposed to reach supermarkets mid-May, mixes a blend of spices and herbs with the beer – and there's around 7% of Guinness in each bottle.


If you’re getting a sense of déjà vu, you’re not alone: die-hard Guinness fans will know that this isn’t the first time this wondrous sauce has raised its head.


An HP sauce flavoured with Guinness hit the shelves in 2011 and quickly became a cult classic – only to be discontinued in 2013. Heartbreaking. 


Don't worry, though – this time, we’re not toying with your emotions because the Guinness sauce is back and better than ever.




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Guinness sauce

Photo: Guinness