The comedian’s café will open on the London housing estate where he led a protest against residents’ eviction last year
Public service announcement: a new café is opening in Hoxton, London, and there’s not a bowl of cereal or one-dish menu in sight.
Comedian and activist Russell Brand has announced on Twitter that he is opening the Trew Era Café on a Hackney estate (where he successfully campaigned with residents against their planned eviction last year) and “people in abstinence-based recovery and nutters and revolutionaries especially welcome.”
Named after the star's daily YouTube news show, the café is being paid for with the profits from a trade paperback edition of the comedian’s latest book, Revolution.
Brand has become increasingly active in the east London community and the project is said to be supporting the locals rather than yet another celebrity money-making scheme. What it will look like is anyone's guess – although the Kindness Offensive, who ran a free book shop on Camden Road, seem to be involved.
One thing is for sure, the revolution needs fuel and we’re hoping it comes in the form of a piccolo and a flat white.