Coffee goes au naturel, literally
When brands are looking to build excitement around a new product, sometimes there's only one thing to do: strip it down to the bare minimum.
At least that's Nestlé's latest approach for their digital campaign to launch a brand new natural creamer, Nestlé Coffee-Mate Natural Bliss.
The campaign video features baristas in the buff (except for some body paint as clothing) serving up free coffee in the All-Natural Bliss Café pop-up shop in New York (a.k.a. Irving Farm Coffee Roasters Store), while other actors (also clad soley in body paint) sit around and chat to customers.
"The New Yorkers were more shocked that the coffee was free than by the naked people making it. They casually took in that the people were naked and then found out their drink was complementary, and they were like, really?" Pierre Lipton told Advertising Week as chief creative officer at 360i, the agency behind the campaign.