"What's the latest diet craze?" we hear you cry. Well, it's the Whole30 and guess what: apparently, it's not even a diet

Report image
Image: Move over paleo, the

Photo: Instagram/mywhole30days

If you think you're in the know about the latest diet trends but haven't heard of the Whole30 yet, allow us to give you the full debrief (and no, we're not advocating that you try it).


One quick glance at Instagram or Pinterest and it's clear the Whole30 is having a major moment, in particular because it's got a real following with the mid-twentysomethings. But what's it all about?


The strict 30-day clean eating regime cuts out all dairy, grains, legumes, alcohol, sugar, processed foods and soy, and was created by Utah couple Dallas Hartwig, a certified strength and conditioning specialist, and his wife Melissa Hartwig, a certified sports nutritionist.


Rather than focusing on weight loss, converts to the Whole30 movement claim the diet has helped to improve their skin, banish migraines and lighten their moods. Advocates also stress that it changes your relationship with food for the better.


"Certain food groups like sugar, grains, dairy and legumes could be having a negative impact on your health and fitness without you even realising it. Are your energy levels inconsistent or non-existent?" says the Whole30 website.


"Do you have aches and pains that can’t be explained by over-use or injury? Are you having a hard time losing weight no matter how hard you try? Do you have some sort of condition like skin issues, digestive ailments, seasonal allergies or fertility issues that medication hasn’t helped?"

For all of its fans, many remain unconvinced.


"The grouping [of banned foods] is both random, and rather bizarre from a nutrition perspective. If the idea is good nutrition, cutting out whole grains and legumes is at odds with a boatload of evidence," said David L Katz to the Business Insider.


So what can someone on Whole30 eat?

  • Meat
  • Seafood
  • Eggs
  • Lots of vegetables
  • Some fruit
  • Good fats from fruits, oils, nuts and seeds

What can’t a person following Whole30 eat?

  • Dairy
  • Sugar
  • Alcohol
  • Grains
  • Soy
  • Legumes
  • Processed foods


Please note this article has been produced for information purposes only and is not condoning the consumption of these foods at the stated quantities. It should not be viewed as a replacement for any kind of nutritional advice.​

What do you think of the Whole30? Let us know in a comment below or tweet us @Homemade