BBC cooking show MasterChef: The Professionals may never be the same again
Two Michelin-starred chef Michel Roux Jr has quit the BBC after a row over 'commercial interests'.
Michel, who promotes potato brand Albert Bartlett, was deemed to have broken BBC guidelines over a run of TV adverts for the company before Christmas.
After a 'frustrating' negotiating process and failing to make an agreement with the BBC regarding his ongoing endorsement, the 53-year-old has resigned from MasterChef and Food & Drink.
The French gastronomist said: "This hasn't been an easy decision for me to make. It's not for lack of trying, but sometimes negotiating with the BBC can be a frustrating process, and there are times when I have wondered if the corporation understands the realities of today's commercial world.”
Defending his long-term relationship with Albert Barlett, Michel told The Guardian: “I regard them as close friends of the Roux family, and it precedes any kind of media work that I have done".
The BBC said: "Sadly we can confirm that Michel Roux has decided to leave MasterChef: The Professionals and Food & Drink due to a conflict in his commercial interests.
"It has been a great privilege to work with such an accomplished professional in his field and we would like to thank him for the huge contribution he has made to those programmes. We would like to wish him well and the best for the future."
Roux – the son of Michelin-starred Albert Roux and nephew of Michel Roux Sr – is Chef Patron at Le Gavroche restaurant.