Looks like the fabled McWhopper will remain forever ficticious
Oh, McWhopper. We barely knew ye.
Fresh from the drop of Burger King's elaborate PR ploy – sorry, we mean proposal – to make a 50:50 Big Mac:Whopper super-sandwich to mark World Peace Day on September 21st, the drive-thru stalwarts have been served a heavy handed burn.
Maccy D's have sharply rejected the offer with a (humourless) letter on their Facebook page from CEO Steve Easterbrook. Sting.
Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
Despite going to extreme lengths with the gimmick (including a proposed pop-up restaurant in Atlanta, USA, a mock-up half red, half brown staff uniform and a full, dedicated website and #settlethebeef hashtag) it's clear that the Golden Arches will never unite with Burger King under one ultimate fast food umbrella.