The foodie who took on the Dragons is bringing his spicy flavours to the capital
Reggae musician and foodie Levi Roots, who shot to fame on Dragons' Den when he launched his Reggae Reggae Sauce in 2007, is bringing his Caribbean flavours to London's restaurant scene.
"Now that we have built such a strong reputation for the Levi Roots brand it feels like the right time to open a restaurant to give even more people the chance to enjoy genuine Caribbean cooking," Roots told the Evening Standard.
Roots's foodie empire is now worth around £30m after he secured £50K investment for his Reggae Reggae Sauce on Dragons' Den in 2007 from investors Peter Jones and Richard Farleigh, who each took a 20% stake in the business.
It's proving to be a busy year for Roots who has also got an album due out this summer. He's also the author of several cookbooks, including the Reggae Reggae Cookbook, Caribbean Food Made Easy and Spice It Up, as well as You Can Get It If You Really Want, a guide to launching a successful start-up business.