The black spreadable stuff may be a national British institution, but what happened when people from Japan tried it for the very first time?
Marmite. You either love it, or you hate it.
That divisive spread may be a national treasure in the UK, but the cult-status yeast extract is not currently sold in Japan.
So Chris Broad, the man behind YouTube travel channel Abroadin Japan, decided it was high time to introduce the spread to his Japanese pals.
As we all know, when spread too thickly, the black stuff will cause a burning sensation and tears – so check out what happened in the video.
Warning: reactions range from confusion to downright horror.