No, they won't serve it to you in your own bed, in your actual house …
Another day, another pop-up cafe in London – but this one is bound to make you jealous.
Swedish flat-pack furniture giant IKEA is opening a cafe without tables. That’s right: you get to enjoy a free breakfast from the comfort of one of the store's beds.
From 7am until noon, IKEA is going to be serving up traditional Swedish breakfasts while you lounge around in a bed – we’re talking pastries, coffee and juice. However, it’s not just breakfast that’s on the menu as you can choose what you want to rest your head on with their pillow menu, too.
Although breakfast is off the menu after 12pm, you can still pop in for a lie down and there will be “sleepologists” on hand to show you how to get a better 40 winks. Mid-afternoon snooze, anyone?
All you need to do is email IKEAbreakfastinbed@hopeandglorypr.com to reserve a single or a double bed for a 45 minute slot.
The IKEA Breakfast in Bed Cafe is at Blackall Studios 73A Leonard Street, London EC2A 4QS.