Google’s artificial intelligence is training itself to count the calories in your Instagram foodie feed

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Image: Google wants to count the calories in your Instagram food shots

Photo: Alpha /  CC-BY-SA 2.0 / adapted / Flickr: avlxyz

The start of a sentient Instagram?

No doughnut, green juice or burger is safe from a Mayfair filter. Because let's face it, if you can't Instagram it then it's not worth eating, right?


Now, Google wants to tell you exactly how many calories are on your feed of perfect plates.


Google has confirmed that it is developing an artificial intelligence project to calculate the calories in your posts.


In a demo given by Google research scientist Kevin Murphy at the Rework Deep Learning Summit in Boston, US, the app called Im2Calories was able to tell how many calories were in a picture of eggs, bacon and toast.


How does it work?

The patented technology uses machine learnings to recognise individual pieces of food, measure how big they are in relation to the plate, and then convert them into calories.


Murphy told Popular Science: “To me it’s obvious that people really want this and this is really useful. OK fine, maybe we get the calories off by 20%. It doesn’t matter. We’re going to average over a week or a month or a year.


“Now we can start to potentially join information from multiple people and start to do population-level statistics.”


Murphy and Google wouldn’t say when it would be available, but is the world really ready to learn how many calories are in our beloved foodie feed?


We're not so sure.

Feast your eyes on the most mouthwatering salads on Instagram and the hottest foodies you simply must follow on Instagram.